PROFESSION:
other:
Advertise:
HK Simon,
a division of AICE, Inc.,
c/o Queue, Inc.
1 Controls Drive
Shelton, Ct. 06484
(800) 232-2224
Fax (800) 775-2729
Email anna@queueinc.com
For optometrists
To the Public, you're a trusted friend.
Remember, as your columns are viewed week after week, people will remember
your ads. When it's time to choose an optometrist, they'll come to you because
they'll feel they know you and believe in you. You're no longer just
another optometrist. To the Public, you're a trusted friend.
Sample copy:

Things I should Know:
Order now
proof it works:
• Experts agree:
"
Informational advertising attracts 243% more attention than traditional promotional
formats"
The Wall Street Journal
Philip E. Humbert, Ph.D. - Psychologist and Professional Coach, Resources for
Success!
• On a list of " The Top 10 Ways to Market your Business or Professional
Practice
WITHOUT
Networking!":
#1 - Have a Newsletter
#2 - Articles and columns. … a column brings instant credibility
and positive exposure."
• Here's what customers are saying:
" Very satisfied. I strongly recommend the column. People look forward to
it each week."
" My town loves the column"
" I'm getting a lot of good feedback – keep the new ideas coming – it's
what makes your column unique."
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I will tell you what I heard someone say once.
Franklin wore glasses, and after the age of 40 he needed another
pair for reading. To solve that problem, he split the lenses of each pair of
glasses, such that the top half was for distances and the bottom half was for
reading. In this way, he would not have to constantly change his glasses. This
was the invention of the bifocal glasses.