PROFESSION:
other:
Advertise:
HK Simon,
a division of AICE, Inc.,
c/o Queue, Inc.
1 Controls Drive
Shelton, Ct. 06484
(800) 232-2224
Fax (800) 775-2729
Email anna@queueinc.com
Frequently Asked Questions
- What is informational advertising?
- Why use informational advertising?
- How does it work?
- What does the "exclusivity" mean?
- What is the Cost?
- How often should I run my column?
- Do you require a contract?
- What is the size of the column?
- Who sets it up with the newspaper?
- How often do we get the columns?
- When will I be billed?
- Are there questions we haven't answered?
What is informational advertising?
It is an advertisement for your business that provides useful information to
the community in your local newspaper. Samples.
Why use informational advertising?
As your columns are viewed week after week, people will remember your ads.
Everybody reads the local paper. Take advantage of this locked in, loyal readership
to promote your practice to hundreds of potential patients – at minimal
cost.
When it's time to choose someone in your profession, they'll come to you because
they'll feel they know you and believe in you. You're no longer just
another professional. To the Public, you're a trusted friend. Using this type
of advertising will help you gain recognition, attract new patients, and reach
your local market.
How does it work?
You order your columns. We guarantee exclusivity in your area. We send you
13 columns per quarter. Give them to your local newspaper. The newspaper will
insert your picture and closing signature. Every week, you'll be in print with
a fresh column. For more details, click here.
What does the "exclusivity" mean?
The client has exclusivity for the circulation coverage of the selected newspaper
in the chosen profession. Usually this means for a certain town, but the circulation
area is the determining factor. Queue, Inc. will check to be sure you have
exclusivity for your area and profession prior to confirming your order.
What is the Cost?
$11.50 per week for the professionally written columns plus the cost of ad
space. This ranges from about $50.00 to $150.00 per week depending on the advertising
space, newspaper circulation, and your budget.
How often should I run my
column?
We recommend running it weekly. This ensures that readers will get to know
you, as they will see you on a weekly basis. Soon they will expect your column
to be there.
Do you require a contract?
No, we learned a long time ago, that professionals don't need yet another
binding contract in their lives. You can cancel at any time, for any reason.
You may
cancel via e-mail or call us at (800) 232-2224. But remember, only one business
in your profession and community is licensed to use this material. If you
cancel, your competition will probably snatch the opportunity up!.
What is the size of the column?
They can be a variety of sizes, for example you could have it 1 column wide
by 7 inches in length (this would include your picture). This is not
a limit – only a suggestion.
Who sets it up with the newspaper?
You do. We send you the columns on regular typed sheets of paper and
the newspaper does the layout the way you want it to be.
How often do we get the columns?
Queue, Inc. will ship you 13 columns quarterly. Quarterly packages will contain
material for use beginning with the first week of January, April, July and
October. They are mailed to reach you by the middle of the month which precedes
the beginning of each quarter.
When will I be billed?
Quarterly.
Are there questions we haven't answered?
E-mail us and we'll answer get you the answer.
Things I should Know:
- What Informational Advertising is
- How to Start
- Frequently Asked Questions
- Satisfied Customers
- Get more information
- Our Writers
Order now
proof it works:
" Informational advertising attracts 243% more attention than traditional promotional formats"
The Wall Street Journal
Philip E. Humbert, Ph.D. - Psychologist and Professional Coach, Resources for Success!
• On a list of " The Top 10 Ways to Market your Business or Professional Practice WITHOUT Networking!":
#1 - Have a Newsletter
#2 - Articles and columns. … a column brings instant credibility and positive exposure."
• Here's what customers are saying:
" Very satisfied. I strongly recommend the column. People look forward to it each week."
" My town loves the column"
" I'm getting a lot of good feedback – keep the new ideas coming – it's what makes your column unique."
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I will tell you what I heard someone say once.
"He can compress the most words into the smallest idea of any man I know."
–Abraham Lincoln